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Empowering Researchers with World-Class Reagents

Assay Genie & MyBio — Irish Distribution Partnership

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Order through MyBio's online shop now or by emailing info@mybio.ie.

Assay Genie is a global life science reagents company, founded in Dublin in 2017 by scientists, for scientists. With over 120,000 validated products spanning ELISA kits, immunoassays, antibodies, recombinant proteins and assay kits, Assay Genie supports researchers across cancer, immunology, neuroscience, autoimmune disease and metabolism research.
Trusted by leading institutions including Pfizer, GSK, AstraZeneca, Harvard University and Trinity College Dublin, Assay Genie products are cited in over 100 peer-reviewed publications in journals such as Nature and Cell.
With offices in Dublin and London and distribution across 80+ countries, Assay Genie delivers high-performance products with expert scientific support — so researchers can focus on what matters most: discovery.

GeniePlex — More Data, Less Sample

GeniePlex is Assay Genie's own bead-based multiplex immunoassay technology, enabling the simultaneous detection of up to 24 analytes in just 15µL of sample — all on a standard flow cytometer. It delivers the data of multiple separate ELISA experiments in a single run.

With 450+ analytes available across human, mouse, rat, NHP and canine panels, GeniePlex is ideal for cytokine profiling in immunology, oncology and infectious disease research. Custom panels are developed and delivered in 7–10 business days, fully validated and tested for cross-reactivity before leaving the lab.

Every GeniePlex order includes 3 free training sessions and free data analysis — simply send your results and receive a full data report within 12 hours.

High-Performance Immunoassays
Introducing ColorStep ELISA — Precision Made Simple

Precise results from just 50µL sample | Color-coded reagents | Rapid protocols

  • Precise results from just 50µL sample
  • Rapid protocols with color-coded reagents
  • Ideal for labs with limited sample volumes
  • Manufactured under ISO 13485 quality systems
  • Validated across multiple sample types

Why Assay Genie

120,000+ Products

One of the broadest validated reagent catalogues available globally

Validated Products

Every product rigorously tested, with 100+ peer-reviewed publication citations in Nature and Cell

80+ Countries

Distributed worldwide, with MyBio as the exclusive Irish distribution partner

Expert Support

Scientific team respond within 1 business day with expert, personalised guidance

Assay Genie Products and Applications available from MyBio

ELISA Kits

Multiplex Assays

Antibodies

Recombinant Proteins

Cell-Based Assays

Metabolism Assays

Luminescence — Metabolic Measurement

ATP Assay Kit (Luminescent)

Assay Genie's ATP Assay Kit provides a rapid method to measure intracellular ATP. The single working reagent lyses cells to release ATP, which — in the presence of luciferase — immediately reacts with the substrate D-luciferin to produce light. The light intensity is a direct measure of intracellular ATP concentration.

This non-radioactive, homogeneous cell-based assay is performed in microplates and is compatible with all liquid handling systems for high-throughput screening in 96-well and 384-well plates.

Contact us to learn more about luminescence as a tool for metabolic measurements

Reporter Assays — Gene Regulation

Dual Luciferase Reporter Assay Kit

The Dual Luciferase Reporter Assay Kit sequentially measures the activity of Firefly and Renilla luciferases from the same sample. This kit is an excellent choice for detecting changes in signalling pathways and gene regulation from cells transfected with reporter plasmids.

Firefly luciferase is detected with Luciferin as a substrate, then Renilla luciferase is detected with coelenterazine for signal normalisation — enabling sensitive detection of luciferase expression regulated by various gene elements.

Contact us to learn how luciferases can help you understand transcriptional regulation

Apoptosis — Cell Death Research

Caspase 3/7 Apoptosis Assay

Quantitative determination of Caspase-3 activity and high-throughput screening for apoptosis inducers and inhibitors — a key tool for cell death research in oncology, immunology and drug discovery.

  • Convenient and high-throughput compatible
  • Readily automated on HTS liquid handling systems
  • Homogeneous mix-incubate-measure type assay
  • Safe, non-radioactive assay format

Contact us to learn more about Caspase 3/7 apoptosis detection

MyBio are committed to making your next steps as smooth as possible

Contact Us

For more about Assay Genie products and applications, please get in touch: